Role
Role
Senior UX Product Design (Office)
Date
Aug 2018 - Aug 2019
Industry
Real Estate - B2C
Team
Worked in a triad team in collaboration with a PM and Lead Engineer. There were 10 designers working on separate areas of the product.
Responsibilities
Concept Development: Led the design of a Minimum Viable Product (MVP) for property estimations.
Strategy: Designed strategy and processes for the Sales Inbound Team.
Process: Conducted user research and created wireframes, prototypes, and design deliverables.
Challenges
Main Problem: How to provide vacation-rental data to new investors so they list their new properties with Vacasa.
Research: Navigated a new market and identified specific needs of real estate agents.
Management: Ensured the MVP aligned with business goals while prioritizing user experience.
Impact
Team Influence: Contributed to Vacasa's growth into the real estate market by simplifying the experience and to allow investor to make inform decisions.
Conceptual Thinking: Provided agents with a financial calculator tool to enhance Vacasa services and increase property management contracts.
Worked closely with stakeholders to define the product and strategy
Worked closely with stakeholders to define the product and strategy
Worked closely with stakeholders to define the product and strategy
Real Estate 'Vacasa Estimator' initiative
Investor Transaction Flow
Inbound Flow
Created a pipeline strategy within the CRM processes to help the sales team effectively manage and assess the success of investor leads.
Measuring Success for Sales Team
Assisted in calculating metrics for the sales pipeline and determining the timing for each action, enabling the team to identify potential bottlenecks and promptly resolve any issues.
