Role
Role
Senior Product Design (Office first then transition to full remote)
Date
Aug 2019 - Dec 2022
Industry
Out of Home Marketing (OOH) - Internal Tool
Team
Worked in a triad team in collaboration with a PM and Lead Engineer. I was the only designer and working closely with the Director of Product.
Responsibilities
UX Product Manager: Led the development of the Vision App, focusing on user experience and problem-solving while maintaining the legacy platform.
Concept Development: Defined the fundamental concepts and architecture for the Vision App.
Design System Creation: Developed a consistent design system for the platform.
Problem Solver: Thrived on tackling complex challenges and finding innovative solutions.
Challenges
Main Problem: Users abandoned the tool due to limited functionality and a poor user experience. Additionally, legacy code issues restricted scalability and hindered the development of new features.
Balancing Innovation and Scalability: Ensured that the Vision App was both innovative and scalable for future growth.
Prototype Testing: Advocated for early-stage testing to validate assumptions and avoid costly mistakes.
Impact
Efficiency Improvement: Implemented a more efficient development process by focusing on design-phase experimentation.
Team Influence: Successfully influenced the team to prioritize user-centered design and experimentation.
Conceptual Thinking: Developed a holistic understanding of the ecosystem and its requirements.
Design System Standardization: Created a unified design language for the platform, improving consistency and maintainability.
Served as the sole full-stack designer and owner
Served as the sole full-stack designer and owner
Served as the sole full-stack designer and owner
Research Mental Model
The user faced numerous tasks at every stage of their journey. Engagement was low because essential features were missing. We needed to document the challenges of the current experience to evaluate the next steps.
Was able to work with an amazing team of product managers, engineers and data scientist
Was able to work with an amazing team of product managers, engineers and data scientist
Was able to work with an amazing team of product managers, engineers and data scientist
Maintaining Legacy Platform
Collaborated with the project manager and engineers to enhance the existing platform through swift fixes in an agile manner, allowing the user to minimize the time spent for proposal creation.
Reviewed designs with stakeholders
Reviewed designs with stakeholders
Reviewed designs with stakeholders
Designing a New Platform with all the Tools for Each Step
Documenting UI details—including anatomies, logics, rules, states, interactions, and behaviors in a clear and accessible format is essential for engineers. This documentation can serve as a valuable reference, reducing errors and eliminating guesswork.
It was shown that failing early in prototyping is more cost-effective than failing later in the coding phase.
It was shown that failing early in prototyping is more cost-effective than failing later in the coding phase.
It was shown that failing early in prototyping is more cost-effective than failing later in the coding phase.
Prototype and Feedback Test
Created a prototype to showcase the possibilities to users, and I received fantastic feedback indicating that they urgently needed these features!
Managed UI consistency with Billup's first design system
Managed UI consistency with Billup's first design system
Managed UI consistency with Billup's first design system
Design System
Developed a new design system from the ground up utilizing Material UI open source, allowing engineers to access the code. Documented all elements (atoms) and components (molecules), including map icons to represent units for each stage of the process.
Designs Hand-Off
Detailed the solution for engineers, including states, interactions, logic, and rules. Collaborated with the PM to prioritize features for the roadmap and make iterations as needed.
